Indonesian Fashion Brand ‘Claude’ Came To Singapore
The gorgeous dresses, pleated designs, and cutting-edge that make this Indonesian label so well-known are attracting a lot of attention in its new Singapore store's stunning design.
(Claude, n.d)
Christie Johana, along with her husband, Tommy Budihardjo, created Claude in 2018. They chose to build an "adaptive fashion model" in late 2020 to meet the needs of both Millennials and Generation Z customers while staying true to the brand's objective of creating upgraded appearances for women based on trends that are appropriate for everyday life. They are revolutionizing the fashion business by producing items on demand, drastically reducing waste and pollution.
(Claude, n.d)
Their best-selling items over the past few years have been printed pleats, knits, and solid-colored things that can be found in the shop. Claude introduced The Wildflower as a capsule collection to celebrate the brand's first store in Singapore. This flowy and free-spirited collection starts at USD 24.02 for simple tops like Jilli Top and USD 72.93 for the new soft-colored Tame Jumpsuit.
Walking deeper into the store, customers are welcomed by pieces from Its more youthful sub-brand, Everyday Claude. Still, with a feminine touch, its articles focus on contemporary cut and quality fabrics, all available inside the new Takashimaya store. The displays are neat, making it easy for customers to browse and search for sizes.
(Virginia, 2022)
The 1600 sq ft store was not intended to be just your regular fashion store but a place for customers to take pictures and capture memories. Hence the flower decorations and multiple photogenic locations across the store.
Muted colors such as green, purple, and stone immaculate the store. Bright-colored walls and floorings made the store feels neat and sophisticated. The minimalistic clean metal racks displayed all colored pieces perfectly.
(Virginia, 2022)
If you need a break from shopping or just want to wait comfortably with someone who isn't shopping, the Lounge Room is the place for you.
Coming further to the changing room, the bright excellent lighting shines the room, making it easy to check yourself. A lovely large dressing room is what's needed for a comfortable try-on experience. The velvet carpet and curtain make the space feel luxurious and exclusive.
(Virginia, 2022)
In conclusion, Claude's first Singaporean store envisions their brand identity as a feminine contemporary brand perfectly from the window display down to the fitting room. When exploring the store, I felt a sense of calmness and excitement to explore more from the store. The few arrangements and areas add up ideally to create a well-rounded shopping experience.
(Virginia, 2022)