Zalora x Adidas, 'The Supermart'

Window Display. (Virginia, 2020)

Taking place from August 4th until the 12th, the pop-up store features Zalora's exclusive Adidas products. Discover over 90 types of footwear, clothing, and accessories for men and women through Adidas Sportswear and Adidas Originals.

Store Displays. (Virginia, 2020)

Walking inside the store, I was welcomed by an array of displays. The wall display applied a fridge-style collection to display every product from the special exhibition and Adidas' collections. Standing displays came in the form of baskets to display the garments.

Along the displays, The pop-up store used many LED screens to showcase video campaigns. To add on, LED lights were used as decorations, making the store look vibrant.

The collaboration emphasized virtualism and online shopping technology to broaden the sports brand's presence in the e-commerce market.

Customers can find high-tech experiences through virtual shopping bags. Customers can use the Zalora app to add their desired products to their cart while in the store by scanning the QR codes attached to the merchandise. Next, Zalora will bring the order to their door.

Inside these Alice in Wonderland-inspired packaging, customers can find a limited edition of Adidas Festival Bag, an Essential Logo Tee, and a Trefoil Bucket Hat designed by the artists.

Overall, the experience inside the Zalora x Adidas pop-up store made me aware of a new advancement in the shopping world. The combination of online and offline shopping is exciting. This way, customers can check the actual products to help them decide. As we all start to move into a more digitalized world, I feel like this combination is a new way to connect both worlds.