Fascinating ways Korean stores execute their concepts
My trip to Korea has opened my eyes to the fashion retail market. After my trip ended, I realized Korea took its concepts of retail stores seriously. Take the Seoungsu shopping district, for example; all stores offer their own story. To dive deeper, here are stores that captured my attention as a fashion marketer.
10 Corso Como
This store, established in Italy and located in a building in Cheongdam-dong, is both a store and a collection of different categories and areas. As soon as I walked in, I could see that the atmosphere between staff and customers was mutual respect and cooperation. A few guests were lazing in the seating area, perhaps taking their time making purchases.
I also found the interior's polka dot décor to be quite striking. The metallic and glass components of the fixtures create an air of refined elegance.
The site I explored had four stories and was designed so clients could easily navigate the various departments, from men's clothes to home goods, from women's fashion to the restaurant and café.
I saw a section dedicated to gift wrapping, with many boxes to pick from. My friend bought something from this store, and I saw how carefully the clerk prepared it. They even have a cushion near the cash register for customers to sit on while they pay and wait for their purchases to be wrapped.
The store's layout, with its multiple aisles and displays of art at each transitional point between sections, makes browsing an adventure. And don't forget all the sitting area around the building that is perfect for taking a load off! I recommend this store to anyone looking for a laid-back shopping experience that customers may cap off with a beverage at the cafe.
Address: 416 Apgujeong-ro, Gangnam-gu, Seoul, South Korea
LCDC Seoul
With a cafe, a pop-up area to experience several brands, a plethora of tiny brand shops that offer daily excitement, and a rooftop bar, this massive store is like a journey into the world of fashion.
Customers may find ephemera cafes and other food and drink-related establishments on the ground floor. Customers can discover apparel on the upper level. The merchandise is artfully arranged on metal display fixtures. Colors are kept to a minimum to create a sophisticated atmosphere, which is fitting given the price point of the products on offer.
The third story features a collection of smaller companies. This floor has an unusual layout. Seeing each brand in its own "classroom" makes me think of being back in school. Doesn't this hallway take you back to your school days?
My favorite part of the building is the third floor because I got to explore it room by room and learn the "story" behind each one. The products are also adorable, so I hear "Kiyowo" every time I walk into a new room.
Address: 10 Yeonmujang 17 (sipchil)-gil, Seongsu 2(i)-ga 3(sam)-dong, Seongdong-gu, Seoul
SUPY
I don't know whether I've ever been to a store like this one. The unexpected style of the furnishings and decorations shocked me. The storefront's eye-catching front door made me question whether I was actually in a store. An LED screen and store guide greet you as you enter. Men's apparel and accessories are on the ground floor, neatly arranged on metal racks and well-lit lights.
When I went to the women's section on the second story, I was even more taken aback by the decor. Despite being greeted by a mannequin and an LED screen, the store's interior has a "decluttered" vibe, making it feel more like browsing your closet than a retail establishment.
Antiques and vintage fittings add charm in a wardrobe that's been there for over two decades.
When I browsed the store, I observed that they paid close attention to the details. The red carpet flooring, antique hanging light, floral Moroccan-style chair, and vintage TV box all work well together.
However, buying and looking for things is challenging because the store has a novel approach. The uncluttered display makes me nervous, and I'm a neat freak. So, generally, I'm rather impressed with the store.